Red Arrow's primary operation is scheduled passenger service between Calgary, Red Deer, Edmonton, Lethbridge and Fort McMurray. They operate Prevost coaches, mainly H3-45's on these services. Their coaches provide a more comfortable alternative to Greyhound by offering more personal space (2 + 1 seats), a rear galley on board buses, on board movies, free wifi, usually better customer service and usually better kept interior's of buses. Red Arrow also operates these coaches to Fort Mcmurray and Lethbridge.

In October 2011, Red Arrow also started up it's "no frills" motorcoach service operating between Calgary-Red Deer-Edmonton. This service uses Prevost H3-45 coaches with traditional 2 by 2 seating, without a rear galley and without on board movies. However the coaches are all wifi equipped.

Red Arrow also operates some school bus service in Edmonton and also takes charters.